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Semiotics
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Sign => connotations, associations, meanings to us
Syntagm = group of signs (present)
Paradigm = related signs (not present)
From our experiencing groups of signs we form cultural expectations
These cultural expectations form Codes
When codes become stories we tell ourselves they become Myths
Myths are then principle in forming our belief system
Our belief system can be known as our Ideology
But our ideology can change as we incorperate new myths and or discount old ones.
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